CleanSkinClub.comShopify Plus engineering for a high-growth DTC beauty brand

The problem

Rapid growth exposed limits in theme flexibility, offer testing, fulfillment workflows, and the ability to ship improvements quickly across a high-volume Shopify Plus operation.

The process

1. 01

   Rebuilt and extended the Shopify Plus theme for merchandising, performance, and long-term scalability.

2. 02

   Implemented A/B offer flows and conversion experiments across key purchase journeys.

3. 03

   Integrated AI-driven optimizations and ADA-compliant UX improvements across the storefront.

4. 04

   Configured 3PL and Stord fulfillment workflows to support operational scale.