Shopify CRO · August 2026
TsukiGlass.comA one-month Shopify CRO turnaround for paid traffic that was not converting
The Problem
Paid traffic was reaching TsukiGlass, but friction across the Replo experience, subscriptions, checkout, and page speed meant too much of that marketing spend was leaking before purchase.
The Process
We focused on the parts of the customer journey where paid traffic was leaking.
1. Conversion audit
Audited the storefront, subscriptions, Replo pages, checkout, and performance to identify the highest-impact conversion leaks.
2. Journey redesign
Redesigned the key purchase journeys to simplify decisions, add trust, and give visitors a clearer path to checkout.
3. Performance and subscriptions
Improved loading performance and subscription flows to remove friction for first-time and repeat customers.
4. Offer experimentation
Developed and launched new A/B offers, then set up a scalable structure for ongoing experiments and growth.
The Result
Within a month, TsukiGlass had a faster, clearer buying path, repaired subscription and checkout flows, and a testing foundation designed to stop paid traffic leaking.
"Next-level communication and skill. They found our site was too confusing, simplified it, added trust, and fixed our conversion rate in a month. We are not burning money on ads anymore."