Plus-first themes
PREMIUM COMMERCE
Plus-first themes
PREMIUM COMMERCE
Custom themes that leverage checkout, B2B, markets, and metaobject capabilities.
Shopify Plus themes thatconvert at scale
Custom themes and storefronts designed for Plus capabilities and high-volume traffic. For brands that need more than Online Store 2.0 can deliver out of the box.
Built for conversion
REVENUE FOCUSED
Built for conversion
REVENUE FOCUSED
UX patterns and optimization strategies proven to drive AOV and repeat purchases.
High-volume ready
SCALE TESTED
High-volume ready
SCALE TESTED
Theme architecture that handles traffic spikes without performance degradation.
Shopify clients
Plus brands and storefronts we've built.
cleanskinclub.com
What we build
Plus storefronts that unlock enterprise commerce capabilities
We build custom themes and storefronts that leverage Shopify Plus features your business needs while maintaining the performance and conversion focus that drives revenue.
Custom theme development
Purpose-built themes designed around your catalog, customer journey, and brand requirements. Beyond Online Store 2.0 sections into custom Liquid, metafields, and performance optimization.
Theme optimization and conversion
Existing theme analysis, performance audits, and conversion optimization. Speed improvements, UX refinements, and checkout flow optimization that measurably increase revenue.
Plus customization and features
Checkout extensions, B2B customer portals, multi-market localization, and metaobject-powered product experiences. Plus capabilities integrated seamlessly into your storefront.
Our approach
How does a Plus storefront project work with us?
We start with your Plus capabilities and business requirements, then build themes that convert while scaling to your traffic and operational needs.
- 01
1. Discover and audit
We analyze your current theme, Plus features, and conversion bottlenecks. Clear requirements before any development starts.
- 02
2. UX and conversion strategy
Customer journey mapping, conversion optimization planning, and UX patterns that drive the metrics that matter for your business.
- 03
3. Design system and Plus integration
Component library, design tokens, and Plus feature integration plan. B2B, markets, checkout, and metaobject strategy locked before build.
- 04
4. Theme development and Plus features
Custom Liquid development with Plus capabilities integration. Performance-first architecture that handles your traffic and catalog complexity.
- 05
5. QA and performance testing
Cross-browser testing, performance audits, Plus feature validation, and conversion testing before launch.
- 06
6. Launch and optimization
Controlled deployment, performance monitoring, and post-launch conversion optimization based on real customer behavior data.
Fit
Do you need Plus-specific development?
We'll recommend staying with standard themes when Plus features aren't necessary. Plus development makes sense when you're using enterprise commerce capabilities.
Standard theme development works when
Your traffic and catalog fit Online Store limits
Standard Shopify handles most businesses well. Plus makes sense when you need enterprise features, not just more traffic.
Shopify developmentYou don't need B2B, markets, or custom checkout
Plus features like B2B customer portals, international markets, and checkout extensions are the real value. Theme development alone doesn't require Plus.
Standard conversion optimization is enough
Basic CRO and theme optimization can happen on any plan. Plus development pays off when you need the platform's enterprise capabilities.
Headless storefronts
Plus storefront development makes sense when
You need B2B customer portals and wholesale
Custom customer experiences, tiered pricing, and wholesale workflows require Plus capabilities and custom theme integration.
Multi-market and localization are core to growth
International expansion with proper currency, language, and regional customization needs Plus markets and custom theme architecture.
Checkout customization drives your conversion strategy
Upsells, custom fields, and conversion optimization in checkout require Plus extensions integrated with your theme experience.
Engagement
How can we work on your Plus storefront together?
Whether you need a custom theme from scratch, optimization of an existing storefront, or Plus-specific customization, we have engagement shapes that fit.
Custom theme development
From $5,000 USD
Fixed scope and price, agreed before we start.
Who it is for
For Plus brands that need a custom theme built around their catalog, customer experience, and business requirements. When existing themes don't match your conversion or Plus feature needs.
What is included
- Discovery, UX strategy, and conversion-focused design
- Custom theme development with Plus feature integration
- Performance optimization, QA, and launch support
How it ends
Ends with a live theme optimized for your Plus capabilities and a handover your team can manage.
Theme optimization
From $5,000 USD
Scoped to specific performance and conversion improvements needed.
Who it is for
For stores with existing themes that need performance improvements, conversion optimization, or Plus feature integration without a complete rebuild.
What is included
- Theme audit, performance analysis, and conversion bottleneck identification
- Speed optimization, UX improvements, and Plus feature integration
- A/B testing setup and post-optimization performance tracking
How it ends
Results in measurable performance and conversion improvements with clear before/after metrics.
Plus customization retainer
From $2,500 per month USD
Ongoing Plus features, optimization, and support. We suggest three months minimum for meaningful results.
Who it is for
For teams that need ongoing Plus development, checkout extensions, B2B features, and continuous conversion optimization.
What is included
- Sprint planning focused on Plus capabilities and revenue goals
- Checkout extensions, B2B portal development, and market expansion features
- Performance monitoring, conversion optimization, and rapid deployment of improvements
How it ends
Runs as an ongoing partnership with documented releases and clear ROI measurement.
Not sure which engagement fits? Book a meeting with the team.
Complementary services
What works alongside Plus storefronts
Plus storefronts often need additional capabilities. These services frequently pair with custom theme development for complete commerce solutions.
We build on the Shopify apps you already trust.
We partner with best‑in‑class Shopify apps to extend your store with CRO, personalization, subscriptions, loyalty, and search experiences.
Let's meet
Looking to scale revenue on Shopify? You'll book directly with Dusan J., Founder at EXTFOX, to discuss your store, opportunities, and next steps.
Tell us about your store
Pick a time that works for you. You'll get instant confirmation and a calendar invite.
Prefer to call? (862) 259-6969
FAQ
Plus themes can leverage enterprise features like checkout customization, B2B customer portals, multi-market capabilities, and advanced metaobject integration. They're built to handle higher traffic volumes, complex catalogs, and business workflows that standard themes can't support. Plus also removes many API limitations, allowing for more sophisticated integrations and customizations.
Plus themes work when you need enterprise commerce features but Liquid templates still cover your UX requirements. Headless makes sense when your frontend needs completely custom interactions that Liquid can't deliver. Plus themes are faster to market and easier to maintain, while headless offers unlimited frontend flexibility at higher complexity and cost.
Yes. We build custom B2B experiences integrated into Plus themes, including tiered pricing displays, wholesale catalogs, custom ordering workflows, and account management portals. These leverage Plus B2B features while maintaining a seamless brand experience throughout the customer journey.
Plus theme optimization includes strategic Liquid caching, efficient API usage, image optimization, critical CSS extraction, and performance budgeting. We build themes that leverage Plus's higher API limits while implementing caching strategies that keep page load times fast during traffic spikes and product launches.
Plus themes can be designed to complement checkout extensions by maintaining consistent styling, passing relevant data to checkout, and creating smooth handoffs between storefront and checkout experiences. We ensure your theme and checkout extensions work together as a cohesive customer journey.
Yes. We build Plus themes with proper internationalization, multi-currency display, region-specific content, and localized checkout flows. This includes currency conversion, language switching, regional product catalogs, and compliance with local commerce requirements across different markets.